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Design for Social GOOD animator Rohini Metharam created this 2d/3d e-card animation for Genewiz to send to their clients with holiday greetings.

Genewiz wanted to go "green" and the e-card served as a clever way to communicate their best wishes for the holidays and their thanks for being loyal clients. The snowman morphs into a scientist with goggles, gloves and a lab coat and opens a greeting card with best wishes at the end.

Designed for Social GOOD created, story boarded, designed and produced both the e-card animation and the holiday html so that Genewiz could send out an e-blast to their clients.

When Genewiz, a leader in the field of DNA sequencing needed a video to tell their company's story, they turned to Design for Social Good. A D4SG design strike team including an animator, 3-d modeler, writer, editor, producer, videographer and media strategist set forth to tell the story of a company who only ten years ago entered the field and today is a leader in DNA sequencing. They are the code breaker of the DNA of life. They are Genewiz.