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The Community Health Center of Richmond (CHCR) serves more than 22,000 Staten Island residents each year. Providing quality care without regard to a patients ability to pay, they strive to help their patient;s improve not only their health but also their overall wellbeing. Read more »

Design for Social GOOD's branding campaign for CHCR, a community health center serving uninsured and low-income residents in Staten Island, NY, continues with several print pieces.

The trifold and postcard will be printed in English and Spanish. Design for Social GOOD produced the print advertisement, "Affordable, Accessible Health Care For All," for publication in the Staten Island Advance. The image advertisement emphasizes the health center's mission of providing quality care without regard for a patient's ability to pay. The trifold, which provides essential information for patients, will be distributed at the medical center. By continuing the blue and orange color scheme for the advertisement and trifold, we reinforced the CHCR brand. Read more »

The Community Health Center of Richmond continues to embrace their new branding campaign, this time adding a photo shoot to build their library of images.

Stock images rarely embody the true essence of a nonprofit and CHCR knew they wanted to use images in a variety of print web project. By commissioning Design for Social GOOD to photograph their clinic, they own the rights to use hundreds of images for a varitey of needs. 

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A nonprofit's branding and design can be key to its long-term success. Why? Because branding gives voice to an organization and design visually expresses that voice. By speaking with one voice, the organization becomes more recognizable. A consistent identity enables others to identify the organization, understand its principles and identigy with its cause.  Thebrand and the design should work together to  convey the history, the essence, and the goals of the organization. Read more »

Community Health Center of Richmond is committed to providing services for the poor and uninsured in Staten Island, New York. Whether it is providing services for day laborers who are unable to find work, or for the poor who can't afford basic care, the Community Health Center of Richmond opens its doors and aids the needy.

As CHCR began its fifth year, the center turned to Design for Social GOOD to create a new logo that speaks to its cause. We created an artist rendering of a lighthouse using clean, bold lines to contrast an inviting hand-drawn sun. Yellow, red and orange represent the strength and comfort of the warm glow of the sun. Read more »